When looking at the tactics that will be executed for our objectives, focus is on asking 4 things: Age, Geography, Gender and Race.

 

For Geography the brand will focus on the United States and see how the campaign launches.

All ethnicity are targeted.

 

Both gender will be targeted, however there is going to be a bigger emphasis on females. This is because research shows the moms in the majority of homes tend to do the shopping for the babies.

 

Age will be discussed within the next slide.