To reach the target audience, 3 mediums will be used.

 

The first are magazines. 

Magazines were chosen bec-ause we know that Huggies Pure and Natural is a very selective brand and magazines are a target market.

 

Also magazines are very credible, they offer a lasting message, and the most important is that magazines sell. Research shows that magazines help drive sales objectives, as a stand alone medium or in combination with others.

 

The 3 magazines below are the top 3 magazines when it comes to topics involving family or parenting. I plan to advertise with these three if possible.