As said before the main focus of this campaign is to introduce Hayao Miazaki's Totoro to the Huggies Pure and Natural Brand.

 

I wanted to use Totoro as another image that could be put on the diapers as well as use him for advertisements, just like Winnie the Pooh and his friends.

 

I wanted to just show off what Totoro and his little friends looked like. I made the background colors as well as the colors for the tree match the theme of Totoro giving the ads a very light and warming tone.

 

I chose not to have any text with these ads because I felt there is no need to say anything. I just wanted to show off what the new mascot looked like.