As talked about in the previous slides, for this campaign the launch will be within the United States

 

But the question is where within the United States?

 

This graph represents data of birth rate collected nation wide. The red states have the lowest while the green have the highest.

 

Based upon the map the spots of:

Houston, Texas 

Lincoln Nebraska 

Sious Falls, South Dakota

Salt Lake City, Utah

Boise, Idaho

will be chosen to start the launch.

 

So to sum up our target audience, we are targeting someone who has strong affinity to health and wellness and an interest in environmental and social values i.e. animal welfare. She is trying new things and is always on the lookout of ways to improve her life and that of her family.