The next medium I chose were billboards. The main reason for this is the second part of objectives, to create excitement and buzz.

 

I wanted people to be driving down the road or walking down the street and see these ads and be interested. I want them to know that Totoro is part of the Pure and Natural brand.

 

I also chose this medium because unlike magazines, billboards are not so target marketed. Anyone who is walking or driving can see them. Billboards are a great way to get new customers.